About Us

Founded by the father-son team of Michael and Corey Durkin,    The Uplift serves salespeople by helping them write more business, close more deals and level up to reach the highest levels of their sales careers.

“We focus on crafting bold and unprecedented strategies to help you drive your business forward and create previously unimaginable growth and opportunities. ”

The Durkins, Founders

Our Team At

The Uplift

Corey and Michael Durkin are a father-son team who run The Uplift, a sales and marketing education company.

Michael built one of the most profitable and record-breaking water treatment dealerships in the country before starting his sales training business. Years later, after his son, Corey, opted out of high school in 10th grade to start HIS first business, father and son teamed up and have been working together, ever since.

As speakers, authors and business owners, they wake up every morning focused on how they can uplift others and create immense value and positive change in people’s lives.

They are the authors of several books and nationally-recognized programs on the subjects of sales and marketing and they drink more coffee than any other entrepreneurs in the Northern Hemisphere.

Michael Durkin


Corey Durkin


Shawna Starr

Director of Client Relations

Melissa Martins

Director of Events

Shawn McGrath

Business Development

Cheryl Hill

Chief Feasibility Officer

Davin Roberts

Director of Audio/Visual

Deborah Freeman

Solutions Architect

What Our Customers Say

Janice N., Alford, FL

“I made a decision to turn a corner in my life when I was introduced to The Uplift’s training. I’ve learned a lot of things about myself…I’ve learned that there are a lot of other people who have the same problems and the main thing I’ve learned is how to handle my money and keep it. I’ve had a lot of money go through my hands but I’ve had problems managing, saving and budgeting and receiving help to not only hold onto my wealth but build more wealth in my life has been a game-changer for me.”

Michael L., Orlando, FL

“Before taking the Uplift’s training, I had no systematic way to achieve success. They break it down, step by step, tell you what you need to know, what you need to do…everything from actionable tactics to inner-game training. Before, I felt like a dog chasing my tail but you’ve given me a specific way to do things…a timeline to be on…the words to stay, the steps to take…and it’s worked out great! I’m even able to help others as a result of this great training.”

Cecelia D., Newcastle, CA

“I don’t think I have enough time to tell you how amazing these experiences have been and all of the things that I’ve learned! I learned about the “real you”…”the authentic you”… It’s so hard to describe the feeling that I have. It’s so heartfelt. I couldn’t ask for anything better. It’s so amazing to be surrounded by such a wonderful group of optimistic, supportive people. Authentic love, passion, compassion…and you know it’s a safe zone to grow.”